ACEM has recently published ‘The safe ride to the future‘, its new road safety strategy to further improve safety levels for motorcyclists in Europe. The document has been presented at the 10th International Motorcycle Conference in Köln (Germany). As part of this new strategy, the motorcycle industry has signed a Memorandum of Understanding on cooperative Intelligent Transport Systems (ITS). With regard to training of riders, ACEM and the German Road Safety Council (DVR) have joined forces to promote high quality voluntary post-license training schemes across the EU through a DVR-ACEM Quality Seal. ACEM will also organise a series of workshops in different European countries to identify and promote measures to improve road safety at national, regional and local levels.