The European Transport Safety Council (ETSC) has published the 50th PIN Flash Report titled “Improving the safety of cycling in Europe“. This Report analyses recent trends in cyclist deaths and serious injuries across Europe and identifies the key risk factors affecting cyclists on European roads. Furthermore, it examines the policies and measures that can help improve cycling safety while supporting the continued growth of cycling as a safe, healthy and sustainable mode of transport such as the introduction and enforcement 30 km/h speed limits on urban roads. The European Union has committed to reducing road deaths and serious injuries by 50% by 2030, as part of its Vision Zero ambition. Ensuring that cyclists benefit from progress towards these targets is essential, especially as cycling levels continue to grow.