The European Road Safety Charter of the European Commission recently published an article titled “Reduce speed to save lives” highlighting that an estimated 10% to 15% of all road crashes and as much as 30% of fatal crashes are directly linked to speeding. The article underlines that speed not only increases the likelihood of a crash but also makes its consequences far more severe for vulnerable road users: when a pedestrian is struck by a car at 30 km/h, their chance of survival is about 90%, while at 50 km/h this drops drastically to approximately 20%. Scientific evidence shows that implementing a city-wide 30 km/h speed limit can reduce fatalities by an average of 37%, while also contributing to an 18% reduction in emissions, a 2.5 dB decrease in noise pollution and a 7% reduction in fuel consumption, with minimal impact on travel times.