The European Transport Safety Council together with the Road Safety Institute Panos Mylonas organised the 13thEuropean Transport Safety Lecture, on Distracted Driving, which took place in Athens, in November 7th, 2011. The lecture was delivered by Associate Professor George Yannis, NTUA, with a response by Prof. Oliver Carsten of the Institute for Transport Studies at the University of Leeds. Driver distraction is an important factor driving up the risk of road collisions worldwide. Researchers claim that some source of driver distraction is reported in up to 30% of road accidents.ppt5