The World Health Oganisation (WHΟ) and the Global Alliance of NGOs for Road Safety have recently published a Guide for Non-Govermental Organizations on Advocating for Emergency Care. The Guide defines the role that Non-Governmental organizations can have in advocating on behalf of people who need emergency care, including those injured in road traffic crashes. From reviewing the current state of emergency care services in a country to using social media to share information, encourage debate and create a community of supporters, the guide offers step-by-step actions for more effective and impactful advocacy.