The
European Commission, with the active contribution of
NTUA,
SWOV,
VIAS Institute and
KFV, has published at the
European Road Safety Observatory the
Traffic Safety Culture Thematic Report, which emphasizes the importance of fostering a positive Traffic Safety Culture (TSC). This Thematic Report underlines that TSC refers to shared values, norms, and attitudes that shape behaviours across the road system, influencing not only individual users but also key
stakeholders such as public authorities, private companies, NGOs, vehicle manufacturers, and infrastructure designers. Leveraging TSC to improve road safety can be achieved through organisations and companies, while preventive measures to address risk behaviours should ideally focus on long-term behavioural change.
