This research explores the potential benefits of implementing an integrated “mobility card” system in Athens. The system would foster sustainable urban mobility and increase public transportation usage through innovative incentives and rewards. By transitioning from the existing rechargeable card system to a more comprehensive solution, the proposed mobility card integrates additional services such as bicycles, e-scooters, and courier services, thereby addressing the growing challenges of urban congestion and environmental sustainability. The study employs advanced statistical and mathematical models to analyse and predict user acceptance of the proposed system. A stated preference survey evaluates key determinants of adoption, including economic incentives, convenience, safety, and environmental awareness. Two mobility card models, Basic and Premium, are proposed to understand their impact. The findings aim to provide actionable insights for mobility stakeholders and policymakers to develop strategies that enhance urban sustainability, reduce traffic congestion, and promote broader adoption of public transportation systems.
| ID | pc609 |
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