The objective of this Diploma Thesis is to investigate drivers’ acceptance of environmental transport charging policies with emphasis on environmental charging (annual card) for private cars access in Athens centre. On that purpose, data were collected through a questionnaire survey, using stated preference methodology. A binary logistic regression model was developed to determine the acceptance of Athens access card and six lognormal regression models to determine the acceptance of various environmental traffic charging measures. The results demonstrate that annual card cost and travel time savings are the main factors for the acceptance of the annual card. Furthermore, men, young people and high-income travelers are more likely to accept the annual card and environmental traffic policies. Finally, it was observed that the environmental awareness of drivers affects the acceptance of environmental traffic policies.