The objective of this Diploma Thesis is the analysis of driver preferences towards electric cars in Greece and the identification of the most important factors that influence the drivers’ choice of car type. For the collection of the required data, a specially designed questionnaire was completed by 313 drivers in Greece, in which the declared preference method was used with scenarios of combinations for vehicle purchase cost, fuel cost and ease of refueling. Subsequently, models of polynomial and binomial logistic regression were developed, which demonstrated that the drivers are mostly very positive towards purchasing an electric vehicles, with hybrid vehicles as their second choice. Furthermore, the probability of choosing an electric car depends to a large extent on the vehicle purchase cost, the ease of refueling and the views, habits and demographic characteristics of the respondents.