The objective of this Diploma Thesis is to investigate and analyse drivers’ preferences towards ridesharing, with focus on investigating whether passengers intend to share vehicles and identifying the main factors determining the choice of ridesharing service as a travel mode. On that purpose, a stated preference experiment (questionnaire survey) was carried out in order to capture travelers’ preferences on ride sharing preferences in Athens. Subsequently, an appropriate modeling methodology was adopted, including the development of two binary logistic regression models. Results indicate that especially young and female travelers were found willing more to use ridesharing services. Furthermore, it was found that when traveling for work, increased transit time and number of work related weekly trips lead to increased probability of ridesharing use.