The objective of this paper is to investigate and analyse the drivers’ preferences toward ridesharing, with focus on examining whether the passengers intend to use a shared vehicle and identifying the main factors which determine the choice of ridesharing service as a way to travel. For this purpose, a stated preference experiment (questionnaire survey) was carried out in order to capture travelers’ preferences on ride sharing preferences in Athens. In the next step, an appropriate modelling methodology has been developed, including descriptive analysis in order to explore the large database followed by two binary logistic regression models which were developed. Results indicate that especially young and female travelers were found to state that they would use ridesharing services to a higher degree. Furthermore, regarding traveling for work purposes, it was found that increasing transit time and number of weekly trips for work seems to lead to increase probability of the future ridesharing option.