This research deals with the identification of the determinants of choice between on- and off-street parking. In this context, a questionnaire-based survey was conducted and the stated preference method was followed for the development after several attempts of an explanatory model. The model assessment showed that parking cost has as expected, the most important impact on the choice of parking alternatives.  Furthermore, all other variables with a significant impact on parking choice are time related, i.e. searching time for a parking place, duration of parking and walking time from the parking place to the final destination.  It is also shown that parking choice decisions do not depend on driver and trip characteristics. The methodology followed can be used in other similar cases for the identification of parking choice sensitivity, which provides valuable input to the design of the appropriate parking policy at a certain area.