The European Union Road Federation (ERF) has launched a Position Paper that makes the case for a more widespread use of road markings on Europe’s roads as a means of increasing road safety and reducing the socio-economic impact of accidents. Road markings are one of the most cost-effective safety solutions that are available to policymakers and road owners. They provide drivers with much needed guidance on the road, allow for better preview time and can significantly help avert the risks of run-off accidents and head-collisions. This paper is calling on Member States to establish intervention and maintenance policies to guarantee that road markings on Europe’s road remain visible for first and foremost for road users and at same time, optimise the interaction between the road infrastructure and the intelligent car.