Items Under Tag: campaigns
The Road Safety Institute “Panos Mylonas” in collaboration with the Athens International Airport “Eleftherios Venizelos” carried out a campaign for road safety for Greek and foreign drivers who visit Greece, putting posters in projection screens in Athens Airport for the whole month of August 2015, with the support of Interbus. The aim of this campaign is toremind people who visit Greece that the risks on the road are constant, especially when the road network is overloaded with a large number of vehicles during summer holidays.
The Traffic Injury Research Foundation (TIRF) has recently released the report ‘Road Safety Campaigns – What the Research Tells Us‘. This report represents the first phase of a two-phase project that has been conducted by the Traffic Injury Research Foundation (TIRF) with funding from the Canadian Automobile Association (CAA). Road safety campaigns are one of the most popular and flexible tools to encourage behaviour change and improve road safety. This very interesting report contains an overview of leading theories that provide the foundation for road safety campaigns. It is combined with a comprehensive summary of the research evidence related to the effectiveness of road safety campaigns generally, and examples of individual campaign evaluations from North America and Europe regarding drinking and driving, distracted driving, seatbelt use, speeding and vulnerable road users. It also highlights what is known about learning styles based on educational theories and shares recommendations to help communities develop effective road safety campaigns.
A campaign on Road Safety for Greek and foreign drivers travelling in Greece is organised by the Road Safety Institute ‘Panos Mylonas’ and the Representation of the European Commission in Greece. The campaign consists of a leaflet – in Greek and English – with road safety tips for motorists, aiming to raise drivers’ awareness, especially during summertime. Moreover, a poster, tv and radio spots were created to highlight the right use of belt, helmet and mobile phone while driving as well as responsible drinking and speed limits.
The World Health Organisation has launched a new library of road safety campaign videos from around the world. The database can be searched by topic, language and region and is designed to offer inspiration to campaigners planning public awareness efforts on the key road safety topics.
The Road Safety Institute (R.S.I.) “Panos Mylonas” and the Hellenic Institute of Transportation Engineers (H.I.T.E.) co-organize for the seventh consecutive year the Panhellenic Nationwide Road Safety Week with many activities throughout the country. This year the events will take place under the auspices of the Greek Presidency of the Council of the European Union and the Ministry of Infrastructure, Transport and Networks. Several activities will take place, including the :
– Debate co-organised with the European Transport Safety Council (ETSC) on Road Safety Performance Index, titled “Greece’s Road Safety in a European context” (March 19th)
The World Health Organisation (WHO) has launched a new tool to support development of strong road safety campaigns. This new resource for Governments and civil society organizations, is a part of the Bloomberg Philanthropies Global Road Safety Programme. The library, which contains some of the world’s most impactful road safety video and audio campaigns, is intended as inspiration for those planning to produce their own campaigns by offering a range of creative ideas and concepts. The library is searchable by topic (drinking and driving, motorcycle helmets, and seat-belts, language, etc) or WHO region (currently includes around 60 campaigns).
The Long Short Walk is a fun activity with a serious aim, it is part of the Zenani Campaign and is in support of UN Global Road Safety week on 6-12 May 2013, themed around pedestrian safety. The Second UN Global Road Safety Week from 6-12 May 2013 is led by the World Health Organization, UN regional commissions and members of the UN Road Safety Collaboration. The week coincides with the second anniversary of the Decade of Action for Road Safety. In support of UN Global Road Safety Week The Long Short Walk aims to bring together people and groups from around the world to call for action to protect pedestrians.
The Road Safety Institute “Panos Mylonas” and the Representation of the European Commission in Greece continue their efforts to raise awareness and improve the numbers of road traffic accidents in Greece, occurring especially during summer time. For this reason they have launched a road safety awareness raising campaign has been created to inform and sensitize both Greek civilians and foreign visitors of the country during summer time.
A new campaign to reduce road casualties by promoting use of motorcycle helmets has been launched on the island of Crete by Make Roads Safe Hellas with the support of the FIA Foundation, as the first European programme of the Global Helmet Vaccine Initiative. This campaign has been preseneted at a conference held on the 24th of March 2011 at the Centre for Mediterranean Architecture in Chania.
ACEM, under the framework of eSUM project, has released a booklet in seven languages with indications on which equipment to choose. Motorcycling apparel can help motorcycle, scooter and moped riders reducing the effects of accidents. Nonetheless the benefits of good quality motorcycling clothing are still widely underestimated.