A new publication titled EU Road Safety: Towards “Vision Zero” has been recently published by the European Commission. This publication presents a comprehensive overview of projects managed by CINEA and funded under Horizon 2020-the EU’s R&I programme that develop, test and exploit innovative solutions for a safer road transport. This document calls for a new approach to safe mobility to be achieved by 2030: one rooted in safety as a core value, and not one in which safety may come second to factors such as cost, speed, aesthetics, or profits. It draws on work done in the past few years by the H2020 funded projects.