A Diploma Thesis titled ‘Parameters affecting Greek drivers’ willingness to pay for the avoidance of road accidents’  was presented by Apostolia Salata and Emmanouil Androulidakis in October 2004. The “Stated Preference Method” was developed along with a questionnaire-based survey followed by a statistical analysis. The outcome has shown that the individual willingness to resort to paying depends on driving experience, reasons of driving outside urban areas, perceived risk, age, annual family income, number of children and reduction of the probability of being involved in a road accident.pdf5 ppt5