According to the E-Survey of Road Users’ Safety Attitudes (ESRA3) results, 67% of pedestrians declare to text or check social media while walking in the streets. Mobile phone use is more frequent self-declared among car drivers (31%) compared to PTW riders (23%) and cyclists (23%). Furthermore, the highest rates of mobile phone use for car drivers and cyclists are found in America (31% and 23% respectively), while Europe recorded the highest rates for pedestrians (64%) and Asia-Oceania for PTW riders (25%).