The Traffic Injury Research Foundation (TIRF) has recently released the report ‘Road Safety Campaigns – What the Research Tells Us‘. This report represents the first phase of a two-phase project that has been conducted by the Traffic Injury Research Foundation (TIRF) with funding from the Canadian Automobile Association (CAA). Road safety campaigns are one of the most popular and flexible tools to encourage behaviour change and improve road safety.

This very interesting report contains an overview of leading theories that provide the foundation for road safety campaigns. It is combined with a comprehensive summary of the research evidence related to the effectiveness of road safety campaigns generally, and examples of individual campaign evaluations from North America and Europe regarding drinking and driving, distracted driving, seatbelt use, speeding and vulnerable road users. It also highlights what is known about learning styles based on educational theories and shares recommendations to help communities develop effective road safety campaigns. pdf5