The World Health Oganisation (WHO) in collaboration with the Global Alliance of NGOs for Road Safety recently developed a guide that clearly defines the role that nongovernmental organizations can have in advocating on behalf of people who need emergency care, including those injured in road traffic crashes.  This guide is especially targeted towards nongovernmental organizations that operate with limited resources. While those affected by injuries and other health emergencies have a range of physical, psychological and legal needs, this publication is focused on advocacy for the time-sensitive health care that can save millions of lives every year.