The International Road Federation (IRF) organized with great success the CulturalRoad Launch Workshop which was held online, on 20 March 2025. This Workshop introduceed the Horizon Europe CultoralRoad project’s methodologies, tools, and stakeholder engagement approach to advance the equitable deployment of Cooperative, Connected, and Automated Mobility (CCAM) services. The event also includeed breakout discussions where participants were invited to share their perspectives on challenges, societal acceptance, and expectations for CCAM deployment.