The European Survey of Road users’ safety Attitudes (ESRA) together with VIAS Institute organized with great success the ESRA: 10 years event of global road safety insights and impact which took place in Brussels, Belgium on 24 June 2025. This event was a unique opportunity to reflect on the evolution of the ESRA initiative and its impact on road safety policy. Key findings from 10 years of research were presented, unveiling a dedicated report and the new ESRA dashboard, and will be explored how these insights can drive future improvements in road safety. Furthermore, ESRA4 was introduced, the next phase in the mission to create safer roads through data-driven strategies.  pdf5 NTUA actively contributed with the following presentations: