The campaign of the Hellenic Association of Insurance Companies (EAEE) for the Prevention of Road Accidents in 2011, has been awarded with the creativity award ERMIS ‘silver’ in the category ‘direct – programs of social activity’. The campaign centered on a tow truck with a crashed car on the platform and the message “He drank, he drove, he was killed. What will you do?”. The truck drove around crowded with young people areas of Athens, in order to draw their attention and prevent them from driving under the influence of alcohol. At the same time, a team placed in parked cars and motorcycles over 30,000 leaflets with road safety messages.
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