BBC World News published an article about a revolutionary idea that changed the way Europe regarded road collisions. Claes Tingvall, as the head of Road Safety for the Swedish Road Adminstration in 1995, tried to balance road safety with other factors, including cost, driver preferences and the impact on the economy of changing traffic flows. Tingvall found that crash victims were not, as many in the road transport sector, assumed – drunk and irresponsible drivers but for the most part, they were people who made small mistakes. He introduced the Vision Zero fatalities as ultimum target and the Safe System approach as the way to share the responsibility also to the Authorities and all those involved in the design and the operation of the road and traffic system to be preventive and forgiving to human errors, eliminating the crash and injury risk.