The Transport and Mobility Laboratory of EPFL is offering an advance course on Discrete Choice Analysis: Predicting Individual Behavior and Market Demand, which will take place in Ecole Polytechnique Fédérale de Lausanne, Switzerland, on 25-29 January 2026. This one-week Program will be delivered by Prof. Moshe Ben-Akiva and Prof. Michel Bierlaire, undertaking an in-depth study of discrete choice models and their applications. This Course is designed for professionals (from industry and public authorities) and academic researchers (professors, researchers, PhD students), interested in understanding and predicting consumer choices, demand and market share, such as marketing analysts, managers, planners, economists, engineers, operations researchers. Registration is open until 23 January 2026.