The European Commission with the active contribution of  NTUA,  SWOV and KFV has launched a safe mobility promotion activity focusing on driver distraction. According to three new Reports from the European Road Safety Observatory, mobile phone use is one of the most common sources of driver distraction and the usage of a hand-held phone increases the crash risk by around 2.5 times. These Reports also highlight effective measures against distracted driving, which include: strict enforcement of not using handheld devices, building rumble strips into road infrastructure, awareness campaigns, driver education through licensing and in-vehicle technology that warns or intervenes when departing from a lane or approaching too close to a vehicle in front.