A Diploma Thesis titled ‘Investigation of the impact of roadside advertising to driver behaviour and safety in cities with the use of driving simulator‘ was presented by Anastasia Gkouskou in July 2015. An experimental process on a driving simulator was carried out, in which all participants drove in specially selected driving scenarios. Regression statistical models were developed to investigate the impact of roadside advertising on the mean speed and the lateral position of the vehicle from the right borderline (lognormal) and on the mean reaction time (linear). The models’ application demonstrated thatroadside advertising leads to small increase of the mean reaction time and the mean lateral position of the vehicle from the right borderline. At the same time, it leads to small decrease of the mean speed, perhaps due to overloaded driving environment. Finally, roadside advertising appears to have no effect on the headway distance and the probability of getting involved in an accident.
Impact of roadside advertising to driver behaviour and safety in cities 2015
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