The International Road Federation (IRF) is organizing the CulturalRoad Launch Workshop which will be held online, on 20 March 2025. This Workshop introduces the Horizon Europe CultoralRoad project’s methodologies, tools, and stakeholder engagement approach to advance the equitable deployment of Cooperative, Connected, and Automated Mobility (CCAM) services. The event also includes breakout discussions where participants will be invited to share their perspectives on challenges, societal acceptance, and expectations for CCAM deployment.