The Road to Zero Report” was developed by the Road to Zero Coalition, together with the RAND Corporation, setting a goal to eliminate traffic fatalities in the U.S. by 2050. The report is the first of its kind in the U.S. and identifies proven, life-saving actions for the short, mid, and long-terms that should be taken by federal, state, and local government officials; automakers; technology manufacturers; business leaders; insurance agencies; law enforcement; and safety advocates.  pdf5