The global campaign for the Third United Nations Global Road Safety Week, organised by the UN Road Safety Collaboration took place the Week 4-10 May 2015, on the theme children and road safety. The campaign #SaveKidsLives was seeking to highlight the plight of children on the world’s roads; generate action to better ensure their safety; and promote the inclusion of safe and sustainable transport in the post-2015 development agenda. The campaign invited all road safety policy-makers and advocated to “sign it”, “show it”, and “deliver it” to those in charge of road safety in countries and communities during the Week. 

Hundreds of international and national organisations participated actively at the campaigns for the road safety of children, including the World Health Organisation (WHO) which issued the ten strategies for keeping children safe on the road  , the European Commission video, the International Transport Forum and the NTUA  .