The World Health Organisation (WHO) has launched a new tool to support development of strong road safety campaigns. This new resource for Governments and civil society organizations, is a part of the Bloomberg Philanthropies Global Road Safety Programme. The library, which contains some of the world’s most impactful road safety video and audio campaigns, is intended as inspiration for those planning to produce their own campaigns by offering a range of creative ideas and concepts. The library is searchable by topic (drinking and driving, motorcycle helmets, and seat-belts, language, etc) or WHO region (currently includes around 60 campaigns).
WHO Road Safety Campaigns tool 2014
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