Road traffic crashes are not just statistics, they affect real lives and real people. Many people have been affected by road traffic crashes, or know people whose lives and relationships have been torn apart by these needless tragedies. The Global Alliance of NGOs for Road Safety launched a survey aiming to bring forth the voices of people to highlight the problem and call for governments to act urgently. The results will be released at the Third Global Ministerial Conference on Road Safety and disseminated through press releases, publications, mass and social media. They will provide evidence to show government leaders what needs to be done at local, regional, and global levels to save lives.