The International Association of Traffic and Safety Sciences (IATSS) is organising the 6th Global Interactive Forum on Traffic & Safety which will be held on-line on 26 November 2020. Researchers and practitioners at this symposium will clarify the definition and measurement “traffic culture” and explore its relationship with road user behavior and traffic safety stakeholder actions. By supporting common language and understanding of traffic safety culture, different countries will be better to work together to reduce traffic crashes globally. The results of these discussions are expected to pave the way for implementing more effective traffic safety measures in order of importance and urgency. pdf5